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Research papers

The uninvolved consumer

A theory of low involvement consumer behavior is emerging in the marketing literature, challenging a number of traditional theoretical and strategic assumptions. The traditional view of consumer behavior is based on the cognitive psychologist's...

Catalogue: Seminar 1982: Classifying Consumers
Author: Henry Assael
June 15, 1982
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Citation

Assael, H. (1982a, June 15). The uninvolved consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-uninvolved-consumer